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iFood increases advertising campaign capacity by 160% with HubSpot implementation 

ifood-ads

Industry

Technology

Much more than an order

iFood, the largest foodtech in Latin America, needed a solution that would allow for the commercialization and operation of advertisements in a structured and integrated way, ensuring transparency and efficiency in operations.

scalability on the way

With the implementation of Hubspot by Epic Digital, iFood was able to centralize all customer and prospect information and activities in a single tool, automating processes and making communication between teams easier.

Products

Service Enterprise, Sales Enterprise, Content Enterprise, Operations Hub Pro, Marketing Hub Pro

ifood.com.br
90%
in the automated billing process
-60%
campaign processing time
+160%
From 250 to 650 monthly campaigns

The experience we've had with Epic has been excellent for several reasons. We implemented an extremely complex project that required high-level customization. Even with all the technical difficulties inherent in the implementation, we received all the necessary support, with a lot of accuracy, organization, and clarity at all times. The expertise of Epic's consultants with the tool is unmatched, as well as their participation and contribution to help us evolve the HubSpot platform in line with our operations, which has also been evolving and will continue to do so.

Piovan, F.

Sales Strategy Planning

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It's all for me

The "iFood is Everything to Me' campaign highlights the evolution of Latin America's largest foodtech company into a solutions hub that meets the diverse needs of 55 million consumers. In addition to meal delivery, iFood is expanding its services into sectors such as fintech, marketplace, pet, pharmacy, and logistics—always focusing on practical and innovative solutions for partners and consumers.  

iFood Ads is the company's Retail Media and advertising innovation division, specializing in connecting brands with consumers within the iFood ecosystem itself. Besides native ads within the app, it offers creative and personalized activations, such as brand pages and co-created projects with major brands—all supported by data and insights. The result: relevant campaigns that are integrated into the user journey, without disrupting the app experience.

Much more than just an order ;)

iFood was facing a significant challenge: the need to commercialize and operationalize ads in a structured, integrated manner. But how do you ensure efficiency when each department is working with different information? Studies show that data silos can reduce team productivity by up to 20%.

This was precisely the situation we encountered—fragmented processes and little visibility between sales, operations, and finance. With Epic Digital’s support and the implementation of HubSpot, iFood eliminated silos, achieved transparency, and transformed its ad division into a center of excellence in digital operations.

From 250 to 650 campaigns per month

After mapping every iFood requirement, Epic Digital recommended implementing HubSpot. With eight years of platform experience, serving clients across six countries and three languages, Epic was the ideal partner for the challenge. 

The differentiator? A dedicated Epic team—consisting of HubSpot specialists, developers, and project managers—working side by side with iFood to deliver efficiency at every stage.

“HubSpot integration enabled all teams to work from the same data set, increasing transparency and operational efficiency.”
— Fabio Munhoz, CEO, Epic Digital

The result? iFood’s campaign execution capacity soared from 250 to 650 per month—with a solid plan already in place to reach 1,200 by the end of 2025.

Scalability delivered—successfully!

Following Epic Digital’s HubSpot implementation, iFood experienced a significant transformation in its operations. Customer activities and information became centralized, processes were automated, and team communication was streamlined.

“Campaign creation and deal management became simpler and more integrated, optimizing the work of operational and commercial teams.” — Patrícia Miranda, Epic Digital

With over 70 HubSpot projects delivered and proven international expertise, Epic Digital ensured iFood could market and operationalize its ads efficiently, transparently, and at scale.

Do you want to scale your operation with the customer at the center?

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