Ntiva reaches 539% ROI with EPIC’s paid media expertise

Industry

Technology

Stability, security, scalability

Ntiva needed a marketing engine as dependable as the IT services it delivers: one that could support consistent growth, adapt quickly to change, and turn paid media into a reliable source of new business.

From clicks to clients

With EPIC’s expertise, Ntiva transformed paid media into a scalable, data-driven growth channel using continuous testing, audience insights, and performance expertise to turn campaigns into one of its top revenue-driving sources.Beyond the HubSpot stack, EPIC applied hands-on expertise across Google Ads and LinkedIn Ads, supported by GTM and advanced analytics for accurate tracking and decision-making. Tools like CHEQ and BrandVerity were used to protect media investment, ensure brand safety, and maintain performance integrity across channels.

Marketing Stack

Sales Enterprise, Content Enterprise, Marketing Enterprise, CHEQ, Google Ads, LinkedIn Ads, BrandVerity

www.ntiva.com

+539%

Accumulated ROI since 2022

+161%

Revenue Growth from 2022 to 2025

+27%

Year-over-year growth (2024–2025)

“EPIC isn’t just there to collect a paycheck. If we win, they win - and that mindset is felt every day. I trust them and their opinions.”

Shannon Delmarle

Marketing Director

True security depends on trust

Ntiva is a leading IT services provider in the United States, helping organizations across industries use technology as a strategic advantage. Ranked among the top 30 Managed Service Providers nationwide and named to the Inc. 5000 Fastest-Growing Private Companies list, Ntiva supports businesses of all sizes — from highly regulated sectors like healthcare, finance, and government contracting to manufacturing, nonprofits, and private equity — with a strong focus on reliability, security, and long-term growth.

With hundreds of expert technicians, a 24x7x365 U.S.-based service desk, and a dedicated in-house security team, Ntiva delivers managed IT services, strategic IT consulting, cloud solutions, and advanced cybersecurity. Managing more than 60,000 devices and closing 43,000+ tickets per month, Ntiva combines technical excellence with a people-first approach — empowering clients to move forward with confidence while protecting critical data and infrastructure.

Clicks are great, but sustainable revenue growth is much better

Ntiva was already investing in paid media, but the real challenge went beyond simply running ads. The goal was to turn it into a reliable, scalable growth channel, capable of attracting the right companies, supporting long sales cycles, and contributing directly to revenue.

Like many growing organizations, Ntiva faced a common challenge: knowing where their audience truly was, what messaging resonated, and how to focus efforts without slowing down internal teams or spreading resources too thin. That’s where EPIC came in.

By deeply understanding Ntiva’s business, industry, and buyer behavior, EPIC helped refocus paid media on what mattered most: relevance, efficient demand generation, and long-term impact.

From experimentation to a growth engine

With EPIC’s expertise, paid media evolved into one of Ntiva’s top two channels for closed-won revenue. The strategy was built on:

The differentiator? A highly commited EPIC team, including leadership, working side by side with Ntiva, showing up to every call, brainstorming together, and adapting strategies as the business evolved.

“Paid media allowed us to keep the lights on while giving our team space to build bigger and better ideas.”
— Joanna Campos, Account Manager, EPIC

The result was not just growth, but sustainable growth — driven by collaboration, transparency, and a true partnership mindset.

Against the odds

At a time when many companies were pulling back and questioning whether paid media still worked, Ntiva chose to go against the prevailing narrative. By investing in a clear strategy, trusting EPIC team, and staying focused, paid media became one of Ntiva’s most reliable channels for sustained growth.