How to choose between HubSpot experts (and why you should pick Epic)

When it comes to success in the business world, partnerships can make it or break it, especially when dealing with software. But when looking for hubSpot experts, much like any other advanced piece of software, you need to pick carefully.

Since we're talking of a robust solution with multiple functions, HubSpot can be fairly complex to learn and maximize its potential - and that's where experts and consultants come in. After all, as said by HubSpot themselves:

"As with every new software, it can be difficult to know where to start. And even when everything is ready, you want to be sure your company's growth won't stagnate."

Which brings us to the big question: since these partnerships are so vital, what should you do to ensure you're bringing in a successful partner?

What does a HubSpot expert need to offer?

For rather obvious reasons, the first answer that should come to mind is "they need to know how to use HubSpot" - and that is entirely right! Since we're dealing with a SaaS (Software-as-a-Service) solution, it's vital that your partnering company has total knowledge of the tool and works to keep up-to-date with news and changes. If they are an official HubSpot partner, that could represent an even bigger advantage, as said official partners get access to exclusive benefits that they can bring to your company through their closer connection to the people behind HubSpot CMS itself.

Moreover, since the relationship between your business and a partner company should, with luck, be a lengthy relationship, it's important to make sure your communication and partnership are also good - and, whenever possible, it's worth it to look for a partnership that goes beyond simply knowing the tool being used, including more complete services that complement your HubSpot usage. And, of course, the partner company must showcase that they're up to the task when it comes to offering a complete and trustworthy partnership.

How do I know if the company is really trustworthy?

Alright, we know that simply listing the points above is easy, and that the true challenge lies in how to discover if a certain HubSpot expert really is good - after all, we only have access to a limited amount of information on companies during searches, being left at the mercy of what said company chooses to display publicly vs. what only happens "behind the curtains".

At times like these, it's important to look for signs (often indirect ones) that might imply the level of quality in a company's services as well as their trustworthiness. With that aim in mind, we've gathered below a few pointers that could be useful when searching for the right HubSpot experts to boost your company's success:

1. Check the company's range of services offered

An insidious trap in the search for partnerships is to focus entirely on a single, specific service that you need without keeping in mind the context surrounding it. For example, many companies looking for HubSpot CMS experts are only looking for SEO services, to rank higher on search results (as this tends to be the focus when dealing with a CMS) only to end up ignoring any additional options when it comes to marketing.

To better illustrate this, we can point to how, still within HubSpot, one can set up A/B tests and build landing pages, so why not also take into consideration PPC (pay-per-click - particularly those seen on Google Ads and social media) ad campaign services? After all, if the agency in question claims mastery over HubSpot CMS, it should also include knowledge of its marketing tool and, as a side-effect, knowledge of how to properly execute said ad campaigns.

Or, to bring up a less obvious example, if you're looking to redesign your website and are looking for an expert to make sure everything works perfectly, why not also look for someone who can work on branding as well? This way, you tackle the issue of brand visibility on two fronts at once!

Honestly, the amount of options is too huge for us to create a comprehensive list, but we'll leave you with the main tip: be sure to check the agency's full range of services offered and make sure to analyze whether or not your company can get a boost from any additional services available.

2. Check the company's history

No business exists in a vacuum, even those that are HubSpot experts. So, to get the full picture, check their success stories, read reviews and see what clients and partners have to say about them!

Obviously, customer reviews are highly interesting as they tend to note precisely the company's strengths as well as showing a glimpse of what their relationship with their clients is like. But it's also worth your time to check what partner companies the agency works with to facilitate their services. After all, it's always good to know whether they're partnering with trustworthy businesses or not, plus you can also evaluate the services provided by said partners.

Some of the questions you should ask yourself while looking at these partnerships include: do these companies complement one another? Are the supposed HubSpot experts outsourcing activities that should've been done in-house? Does the ecosystem created through the combination of these companies' services seem healthy and trustworthy?

Additionally, even if you're looking at a relatively new business, with few customers, it's worth keeping in mind that even the newest companies still have professional contacts that you can look into to get a feel for the kinds of businesses they partner with - even if they were originally simply friends of the business owners.

In short, it's always worth it to keep track of what others say about the company you're taking a look at, be it from customers, direct partners, or more general professional contacts. No matter the type of relationship they hold with the company in question, you're sure to always get new insights about their trustworthiness.

3. Check for succes cases

Let's be honest, you were probably wondering when the topic of success cases would come up, right?

Well, certain clichés of the business world are widespread for good reason! Success cases are more than mere reviews and testimonials, since few companies feel safe (or even thankful) enough with the services provided to showcase to the public detailed information that might inadvertently include details on the client company's inner workings.

A real "success case" post isn't simply made of a couple of paragraphs talking about how the end results were positive. You should look for detailed information, or perhaps an interview with executives from the client company - in other words, detailed articles. The mere existence of such articles already can be a good sign, but it's important to stop and read them. Analyze the information about the relationship between the two businesses to learn whether it's something you feel safe applying to your business. If possible, check for details about the ROI for the project you're reading about. And it's also worth pointing out that you should be attentive to the details, including contextual information that you might grasp between the lines, giving even more knowledge on the companies you're reading about.

And, of course, it helps to do research into the interviewed clients! Make sure to check that they are real and respectable businesses (even if they aren't necessarily large corporations) and try to find clients who reached similar results to the ones you're aiming for. The lack of cases like these isn't necessarily a black mark against the agency you're looking into - after all, not every client of their has the same objectives as you do - but, if you can find cases that do fit perfectly with your expectations, that is definitely a point in their favor!

4. Look into businesses with consultancy services

It might seem strange to go after full consultancy services when you already have a very specific objective in mind, but that doesn't mean it's an idea lacking in merit!

If an agency is ready and willing to serve your business in a consulting fashion, that showcases a notable level of expertise in their field. Plus, such agencies tend to be up to the task when it comes to noticing points of improvement in your processes - and, of course, not just point them out but also work on said improvements with you, in order to further boost your business' results.

And, as always, it's also worth noting that, even if you already have an objective set in stone when looking for partnering agencies, it's important to keep your mind open and take into consideration the possibility of making use of consultancy services prior to initiating your work together, in order to remove any and all weak points, strengthening your results. Every company always has aspects, big or small, that they can improve on, and it can be easy to overlook those without an outside perspective!

5. Try to understand the company's history

Last, but not least, it's important to study the history of the company you're about to hire.

Take note of how long the company's been active for, preferably aiming for more experienced companies - an aspect that's particularly interesting when talking about digital services, where the entire work ecosystem is completely overhauled every few years, requiring companies to know how to adapt to stay in business. But it's also important to go beyond a simple research into their time in business.

Make sure to check if the agency you're looking into has a clean record or whether they've gotten intro problems with past clients - the mere existence of complaints isn't necessarily enough to point towards them being a bad company (as some clients could have hired them with unrealistic expectations), but if they come in large numbers, be cautious! Particularly when talking about HubSpot experts, it's also worth checking out the agency's past history with HubSpot themselves. A company claiming to have multiple years of expertise and yet lacks an official partnership with HubSpot could be a red flag.

It's also a good idea to get to know what clients the agency serves - if they are too focused on a specific industry or limits itself to companies of a certain size, it's possible they won't bring tangible results to your business if it doesn't fit their parameters.

Get to know Epic's HubSpot experts

So, after talking about all of these important points to take into consideration, it's time for us to showcase Epic's solutions - and why we might be the ideal HubSpot-focused partner for your business!

Working since 2011 with great attention to constant improvements in its processes and results, Epic has, since 2016, focused its efforts on HubSpot, soon becoming a HubSpot Gold Parner and one of the highest authorities on HubSpot CMS in Brazil!

Serving clients from all around the world, from multiple industries and of different sizes, Epic's team of experts constantly adapt to your business' need, all of that while offering a complete range of services, including:

  • PPC marketing campaigns, going from building landing pages, copywriting and graphic design for the ads all the way to the configuration and maintenance of every campaign, with constant optimization to boost your results;
  • Technical SEO optimization, including technical consultancy, keyword optimization, backlink auditing and, of course, complete strategic planning of your business' SEO;
  • Digital transformation, dealing with website building, the creation of landing pages and even the creation of full online platforms and tools, Epic's team of expert programmers are dedicated to deliver projects that either reach or go beyond the initial scope.

But the benefits you get from working with Epic don't stop there - after all, more than just being HubSpot CRM experts, Epic deals with the entire HubSpot ecosystem, as well as digital marketing strategies, with total mastery. Our HubSpot CRM-focused services also bring great results and a high level of optimization to the processes of clients from all around the world, going so far as to automate many sales processes. Additionally, you can also get access to complete consultancy services in order to optimize your website and work, be it through Epic's knowledge over the full HubSpot suite or though our 10+ years of experience with digital marketing!

And we can't leave without talking about Epic's Full Service package! Working with your company by bringing solutions that include email marketing, inbound marketing, web development and so much more, Epic brings its knowledge of tools both in and outside of HubSpot's suite of solutions aiming to take your business' results to a new level, with dedicated experts working on every step of the process, independently of the services chosen.

And, of course, you're always free to talk to us and better understand Epic's history and the benefits we can bring to your business. Whether you're hiring Epic to work with HubSpot CMS, other HubSpot tools, or even digital marketing strategies, you know your project is in good hands!

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