CASE · ANTI-FRAUD · LATAM / NORTH AMERICA · INDUSTRY: ANTI-FRAUD · RISK

ClearSale—13years.

International expansion from scratch. 13 years of continuous partnership. 2013 to today.

www.clear.sale · stack: HubSpot Marketing Hub, Demand Gen programs, SEO, Google Ads, LinkedIn Ads, custom automations

In short: EPIC has built and evolved the international marketing operation of ClearSale, a leader in anti-fraud, since 2013: a bilingual website, demand gen, SEO, Google and LinkedIn Ads, and HubSpot across LATAM and North America. Over 13 years of continuous partnership, the architecture in place supported the expansion into North America, starting in 2015, and into LATAM, starting in 2018.

The journey

International expansion from scratch

The beginning (2018)

In 2018, ClearSale (a leader in anti-fraud in Brazil, expanding into the US market since 2015) decided to expand into LATAM as well. The international operation had to be built from scratch: website, demand generation, brand awareness, marketing automation. No local team, no reference agency, no validated playbook.

What evolved

2018 to 2019: Foundation (bilingual corporate website, full-stack HubSpot, demand gen program, US ICP defined). 2020 to 2021: Activation (SEO + Google Ads + LinkedIn ABM running, qualified pipeline flowing). 2022 to 2023: Expansion (architecture replicated for LATAM: Mexico, Argentina, Colombia). 2024 to 2025: Optimization (unified cross-region commercial architecture, consolidated dashboards, quarterly governance).

What this partnership proves

Thirteen years is no coincidence. It means that every quarter the ROI of the relationship justified continuing. Every expansion (geographic, product, channel) was supported by architecture installed years earlier. A long partnership model presupposes aligned incentives and transparent governance, not vendor lock-in.

Você entra na camada que dói. A gente diz qual é.

In the client's words

7 years ago, when we decided to expand our business into international markets, we knew we needed the flexibility and expertise an outside partner offers. Today, EPIC works as an extension of our team. EPIC gives us flexibility, simple communication, agility and, most importantly, the willingness to take risks alongside us. We have a true permanent business partner to keep building our digital marketing efforts, including the design and implementation of our website, demand generation, SEO, HubSpot automations, etc.

Senior Director of MarketingClearSale Latin America

About the company

ClearSale: who they are.

ClearSale is a leader in anti-fraud solutions, operating across LATAM and North America. The partnership with EPIC began in 2013, with expansion into the US market from 2015 and into LATAM from 2018.

More than 20 years of operation in Brazil, with consistent expansion into several Latin American countries and the United States. A reference client with public C-level testimonials (Sr. Director of Marketing LATAM + Executive VP North America).

Technology stack used: HubSpot Marketing Hub, Demand Gen programs, SEO, Google Ads, LinkedIn Ads, custom automations

Frequently asked questions

Since 2013, across 13 years of continuous partnership, with operations in LATAM and North America on a unified stack.

A bilingual corporate website, full-stack HubSpot, a demand generation program, SEO, Google Ads and LinkedIn ABM, later replicated for Mexico, Argentina and Colombia, with consolidated dashboards and quarterly governance.

2018 and 2019: foundation (website, HubSpot, demand gen, US ICP). 2020 and 2021: activation (SEO, Google Ads and LinkedIn ABM). 2022 and 2023: expansion into LATAM. 2024 and 2025: optimization, with a unified cross-region commercial architecture.

ClearSale is a leader in anti-fraud solutions, with more than 20 years of operation in Brazil and expansion into the United States, from 2015, and into several Latin American countries.

In the words of the senior marketing leadership at ClearSale Latin America, EPIC works as an extension of the team, with flexibility, simple communication, agility and the willingness to take risks alongside them.

ClearSale—13years.

The partnership by the numbers

International expansion from scratch

ClearSale: who they are.

Frequently asked questions

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