iFood Ads—+294%capacity.
Much more than an order. Scalability on the way. 12 months · HubSpot implementation.
ifood.com.br · stack: Service Enterprise, Sales Enterprise, Content Enterprise, Operations Hub Pro, Marketing Hub Pro
Em resumo: In 12 months of HubSpot implementation by EPIC, iFood Ads went from 250 to 985 campaigns per month (+294% capacity) without adding headcount. The billing process became 90% automated and campaign processing time fell by 60%. The stack: Service, Sales and Content Enterprise, Operations Hub Pro and Marketing Hub Pro.
The result in 12 months
Capacity grew 3.9× with no added headcount, billing now runs almost entirely on automation, and the team shifted its focus to strategy, relationships and expansion.
Much more than an order
iFood, the largest foodtech company in Latin America, needed a solution to sell and operate ads in a structured, integrated way, ensuring transparency and efficiency across its operations. Campaign volume was growing, the process was manual, and the team was at its limit: scaling had become a structural issue.
With EPIC Digital's HubSpot implementation, iFood centralized all customer and prospect information and activity in a single tool, automating processes and making communication between teams easier. Service Enterprise + Sales Enterprise + Content Enterprise + Operations Hub Pro + Marketing Hub Pro: a complete stack wired together by a single strategy.
Capacity jumped from 250 to 985 campaigns per month, without adding headcount. 90% of the billing process automated. Campaign processing time cut by 60%. The freed-up team moved to strategy, relationship management and expansion. Same team, 3.9× output.
Você entra na camada que dói. A gente diz qual é.
Our experience with EPIC has been excellent for several reasons. We implemented an extremely complex project that required a high level of customization. Even with all the technical difficulties inherent to the implementation, we had all the support we needed, with great accuracy, organization and clarity the whole time. The EPIC consultants' command of the tool is unmatched, as is their participation and contribution in helping us evolve our HubSpot setup as our operation has evolved and continues to evolve.
iFood Ads: who they are.
iFood is the largest foodtech company in Latin America. Its "iFood é tudo pra mim" (iFood is everything to me) campaign reinforces the company's evolution into a hub of solutions that serves the many needs of its 55 million consumers.
Beyond meal delivery, iFood is expanding its services into sectors such as fintech, grocery, pet, pharmacy and logistics, always focused on practical, innovative solutions for partners and consumers.
iFood Ads is the company's Retail Media and advertising innovation vertical, specializing in connecting brands with consumers inside iFood's own ecosystem. In addition to native in-app ads, it offers creative, customized activations such as brand pages and projects co-created with major brands, all backed by data and insights.
Technology stack used: Service Enterprise, Sales Enterprise, Content Enterprise, Operations Hub Pro, Marketing Hub Pro
Perguntas frequentes
EPIC implemented HubSpot at iFood Ads in 12 months, with Service Enterprise, Sales Enterprise, Content Enterprise, Operations Hub Pro and Marketing Hub Pro, bringing clients, prospects and activities into a single tool.
+294% capacity (from 250 to 985 campaigns per month) without adding headcount, 90% of the billing process automated and 60% less campaign processing time.
A growing volume of campaigns, a manual process and a team at its limit. iFood Ads needed to sell and run ads in a structured, integrated way, and scaling had become a structural problem.
iFood Ads is the retail media and advertising innovation unit of iFood, the largest foodtech company in Latin America. It connects brands with consumers inside the app through native ads, brand pages and co-created projects backed by data.
F. Piovan, from Commercial Planning at iFood Ads, highlights how well the EPIC consultants know the tool and their accurate, organized and clear support in a highly customized project.
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