Your customer asks an AI before talking to you.

Q: Is it better to invest in AEO or social media right now?

It depends on where you are in the sales funnel, but search behavior has already changed: a significant portion of B2B decision-making involves an AI-powered response before the first click. AEO ensures that your brand appears in that response; social media builds reach, but it doesn’t replace the mention.

Q: Does AEO replace SEO, or are they complementary?

They complement each other. SEO still matters for traditional search, but it’s now only half the equation. AEO is the other half: the mention within the conversational response. One doesn’t replace the other.

Q: How can I tell if my brand already appears in AI responses?

It includes a prompt protocol powered by an AI engine (ChatGPT, Perplexity, Gemini), continuous citation monitoring, and the Combined AEO Score. That’s what the free diagnostic assessment provides.

Q: How long does it take to see the first results?

The first signs appear in the first quarter, and the effect accumulates with the engine monitor.

Q: Do I need to rewrite all my existing content?

Not necessarily. The collection refresh builds on what already exists and adapts it to a citable format, without starting from scratch.

Q: How does the diagnostic testing process work?

Fixed scope, sprint-based delivery. It can become a continuous operation later.

Q: What is EPIC's Commerce Layer™?

It is the machine-to-machine infrastructure layer of EPIC's AEO Framework, which enables autonomous agents to discover, evaluate, and interact with your website.

Q: Will the diagnostic tool work with any stack or platform I already use?

Yes. The AEO diagnosis is platform-agnostic: EPIC is a full-service consulting firm, not just a specialist in a single tool.

And our job is to ensure that, response by response, your brand builds authority with AIs.

See how it works

What is AEO?

Just being found isn't enough.
You need to be cited.

AEO (Answer Engine Optimization) is the set of practices that ensure a brand is mentioned in AI responses (ChatGPT, Gemini, Perplexity, Google AI Overviews). While SEO optimizes for clicks, AEO optimizes for mentions: the brand appears within the response, even without the user opening the website.

This changes what counts as “being on the internet” for a B2B brand. It’s not enough to rank—you have to be citable: structured content, clear authorship, and data that AI can understand and repeat with confidence, without having to guess. That’s why the page discusses AEO before discussing the product: understanding the concept comes first; what EPIC does with it comes second.

Half of today's purchasing decisions are based on a conversation, not a search.

That's not a projection. It's already happening.

<5%

Of the B2B websites audited by EPIC, some already have the infrastructure layer that supports the AEO column above

8.3x

converts more visitors who arrive via an AI response

“SEO puts you on the list of options. AEO makes you the top recommendation.”

Jeferson VenancioGrowth & Paid Media

SEO

Objective

Ranking in Traditional Search Results

Key Metric

Ranking, clicks, organic traffic

Where it appears

List of results

GEO

Objective

Appear in generative summaries

Key Metric

Inclusion in the generated summary

Where it appears

Search Summary Block

AEO

Objective

To be cited as an answer by the AI agent

Key Metric

Citation rate by search engine, share of voice

Where it appears

Within the conversational response

In practice

Would you have the courage?

Real VIDEO, already recorded
Fábio's Reels

Fábio Munhoz · Founder of EPIC

We asked Tesla's AI to find an agency.

Fábio asked the car's onboard assistant (nicknamed "Nemo") which marketing agency he would recommend, and—without anyone even asking—EPIC came up in the recommendation! That's AEO at work outside the context of a traditional search.

How EPIC implements this

Our 4-step method.

AEO Diagnosis

A map showing where the AI already mentions you and where it mentions your competitor, by engine (ChatGPT, Gemini, Perplexity, Google AI).

Prioritized Plan

Content, technical details, and citation plan—in the order that’s most challenging (not just a generic to-do list).

Implementation in a sprint

Citable content and technical SEO, delivered in sprints, with a clear owner for each deliverable.

Monitor by engine

It tracks citations month by month, engine by engine, showing what has changed and why.

Comprehensive AEO Diagnosis of the Domain (Technical and Content)

AEO First Content: short answer, accordion-style FAQ, byline

Collection refresh: what you've already published becomes citable material

Technical SEO: schema, indexing, canonical tags, internal linking, Core Web Vitals

Map of prompts and citation plan, with monitoring by engine

Infrastructure layer for automated buying agents

The EPIC Advantage

The part that almost no agency is doing anymore.

In addition to appearing in search results, your website can be ready to be found, evaluated, and used by independent buyers—not just people. It’s Commerce Layer™, the proprietary layer that EPIC builds for this purpose. How it works behind the scenes is a topic for the diagnostic assessment; what matters here is the result: a website ready for the next generation of buyers.

Fábio Munhoz on stage at Jornada Exponencial 2025

Learn More

Watch Fábio's presentation on AEO

From the stage at Jornada Exponencial straight to your screen, with the person who created the concept.

Lecture Form

Frequently Asked Questions