Marketing as engineering.
EPIC builds and manages marketing and revenue operations for B2B companies. From a CRM that sales teams can rely on to AI-powered responses that mention your brand, we handle the entire system.
EPIC by the Numbers
HubSpot Website Grader Score: 1st in Brazil, top 12 worldwide [to be confirmed]
HubSpot Implementations Delivered
Fronts integrated into a single revenue system
Four fronts.
One revenue system.
EPIC operates on four fronts: AEO/SEO, RevOps & HubSpot, Marketing Ops & Content, and Growth Marketing & Paid Media. You can hire us for a specific front or the entire operation. The model is the same across all of them: clear ownership, sprint-based delivery, and results in numbers that the executive team can understand.
What changes when you work with us: your marketing stops being a back-to-back list of tasks and becomes a well-structured operation with a solid foundation, defined processes, and measurable results. Built with an AI-first approach, managed by senior professionals.
Will the response that the AI is already giving your client mention you?
RevOps & HubSpotThe CRM that sales reps trust and executives can understand.
Marketing Operations & ContentA strategy that delivers results, every week.
Growth Marketing & Paid MediaDemand that can be predicted, with measurable results—including revenue.
Your next client is going to ask an AI. Will the answer mention you?
B2B buyers begin their search within ChatGPT, Gemini, and Google AI Mode, and a shortlist is compiled before they even click on your website. Gartner projects that, by 2028, 90% of B2B purchases will go through an AI agent. AEO is the discipline of appearing in that response. SEO remains important, but it has become only half the battle.
- AEO Diagnosis of the domain: Where AI references you, where it ignores you, and why (technical audit + content, across the seven layers of the EPIC framework)
- AEO First Content: pages and posts that fit the patterns cited by search engines (short answers, FAQs, tests, authorship)
- Audit and refresh of existing content: turn the content into citable assets without rewriting the entire website
- Technical SEO: schema, indexing, canonical, internal linking, Core Web Vitals
- Prompt map & citation plan: the set of questions in your ICP, prioritized by intent, with tracking of mentions by search engine
- Commerce Layer: the agent layer (llms.txt, agent card, AIO sitemap, and APIs that respond directly to the agent)
Through the AEO Diagnosis. In [X days], you’ll receive a comparison chart of your brand versus competitors and a prioritized coverage plan.
AEO program running on client systems in Brazil and the U.S., with its own citation monitor for each search engine.
The CRM that sales reps trust and executives can understand.
A poorly implemented HubSpot system turns into an expensive spreadsheet: a messy pipeline, automation that nobody understands, and reports that don’t match reality. EPIC lays the groundwork and operates the system so it remains reliable after we leave the room (or even while we’re still there).
- Implementation and Migration (Salesforce, RD Station, spreadsheets, or legacy systems)
- CRM and Data Architecture: objects, properties, lifecycle, governance
- Sales and service pipelines, with handoff procedures and SLAs between marketing and sales
- Documented automations and workflows (no black box)
- Integrations: ERP, billing, telephony, WhatsApp, and whatever else your tech stack requires
- Executive Dashboards and revenue reports
- Team training and onboarding, with a paper trail
Through the portal audit. You’ll receive an overview of what’s there, what’s broken, and a plan for fixing it, ranked by impact.
+100 HubSpot implementations delivered · HubSpot Diamond Partner · EPIC's website scored a 99 on the HubSpot Website Grader, ranking first in Brazil and among the top 12 in the world [confirm date/screenshot]
The process that turns strategy into results—every week.
A strategy without execution is just a slide. EPIC lays the foundation for your brand and runs the content and campaign machine: calendar, production, publication, and reporting—with a clear definition of “ready” for each piece. It’s your entire marketing team—or the senior-level reinforcement for the team you already have.
- Positioning, Messaging, and Differentiation Architecture (the "why you guys" used as a pronoun, not an adjective)
- Visual identity, design system, and brand book with a tone of voice for humans and LLMs
- Thought leadership from CEOs and experts: ghostwriting in the executive's own voice, including the Loop Cycle (one article is turned into four posts per week for distribution)
- Organic social media: LinkedIn, Instagram, and YouTube: From Planning to Publishing
- Email and newsletters, landing pages and ongoing website maintenance
- Operations Management: editorial calendar, governance, DoD, and monthly reporting
For a launch sprint: positioning + visual identity + timeline, with the first pieces published in [X weeks].
The entire operation is up and running for customers in Brazil and the U.S.
Demand that can be predicted, measured right down to the revenue.
Boosting a post is not a media strategy. EPIC designs the offer, builds the sales funnel, runs the media campaign, and tracks results all the way through to the closed deal in the CRM—because media only pays off when the number translates into revenue, not just clicks.
- Demand generation strategy: Offer, channel, and goal by funnel stage
- Complete campaigns: webinars, events, lead magnets, with landing pages, email sequences, and distribution
- Paid media on Google, Meta, and LinkedIn, with custom-designed creatives (not based on templates)
- ABM and sales enablement: bottom-of-the-funnel pages, including those that are hyper-personalized on a per-account basis
- CRO and tracking: Testing, attribution, and analytics (GA4 + CRM)
- End-to-end funnel reporting: investment, MQL, SQL, pipeline, and revenue
Through funnel and media auditing: where the money is going, what actually converts, and what to cut right away.
[Case/media figures to be confirmed: choose 1 client with defensible results]
The same pattern across the board.
Sprints with an owner
Biweekly deliveries, a visible backlog, one person in charge of each feature. You know what’s being done without having to ask.
Definition of "ready"
Every item goes through a quality checklist before it reaches you. A review is for making decisions, not for finding mistakes.
AI first, senior staff
Agents and automation where scalability is needed; strategy, voice, and decision-making always involve a human touch. That’s how we deliver speed without compromising on quality.
The number that the board reads
Monthly reports detailing what changed, why it changed, and what we’ll do about it. No vanity metrics.
Frequently Asked Questions
AEO (Answer Engine Optimization) is the practice of ensuring your brand is mentioned in the responses of AIs such as ChatGPT, Gemini, and Perplexity. It matters because a growing number of B2B buyers start their research there, and the shortlist is formed before they even click. If the AI doesn’t mention you, you won’t be part of the decision-making process.
No. Each service can be contracted separately, and it’s common to start with a specific pain point (an AEO diagnosis or a HubSpot portal audit) and expand from there. The benefit of contracting multiple services is having everything in the same system, with a single reporting dashboard.
EPIC's RevOps team specializes in HubSpot (we have over 100 implementations there). Our other teams can work with any tech stack. If you're deciding between CRMs, we'll help you choose before you implement.
Fixed scope upfront, delivery in sprints, and a single point of contact. One-time projects (implementation, assessment, website) or ongoing services (monthly fee).
Yes. Some of our clients are in the U.S., and we handle their operations entirely in English (content, media, and RevOps).
It depends on the front end. RevOps and Marketing Ops show results in the first few weeks (portal set up, content published regularly). AEO/SEO and growth come into play: the first signs appear in the first quarter, and the impact builds over time. In all cases, you track progress sprint by sprint, not just based on the final result.
From the perspective of the hiring manager
Start with the diagnosis.
A 45-minute conversation that gets right to the heart of what’s causing you the most pain right now. You’ll walk away with a roadmap and a prioritized plan—whether you decide to work with us or not.